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Marketing systems

Thematic

A modular publishing foundation for a new investment product.

Role
Frontend Engineer · Contract
Focus
Marketing systems
Stack
Next.js · Hygraph · SEO · Content templates
01

Product thesis

02

Content model

03

Template

04

Organic discovery

A product and content system, not a recreated client screenshot.

The work

Built landing-page and blog templates during product validation, pairing frontend structure with an evolving SEO strategy.

01

Built landing-page and blog templates with Next.js and Hygraph.

02

Partnered with Product and Design on SEO for themed-index research and publishing.

03

Created reusable template patterns for new content without one-off engineering work.

04

Balanced fast validation cycles with clear, maintainable frontend structure.