Marketing systems

Retool

A reusable page system for distinct audiences.

Historical page captures

Original work · Current pages evolved

Audience

Message

CMS pattern

Published page

A product and content system, not a recreated client screenshot.

The work

Built SEO-aware marketing experiences with Growth Marketing and Design, balancing tailored storylines with a reusable content foundation.

Built audience-specific homepage variants for Startup and SMB visitors.

Created the State of Internal Tools 2022 landing experience with focused desktop and mobile QA.

Mapped reusable landing-page templates into the frontend, giving Marketing more publishing flexibility.

Built interaction patterns that preserved the design intent across responsive breakpoints.

Current public references

These routes may differ from the original designs shown above.